Lifestyle, Mindfood, Promotion

Don’t trust your eyes …

… trust your gut! You’ve come to the right place!

This year everything seems to be different — I’m different. You’re different (I bet). The world is different.

Whereas many other yoga teachers all over the world started to teach online, for me this was never an option. In fact, without being judgmental, and with a lot of sympathy for any yoga business, big or small, this was the last straw:

I’ve had enough.

Ultimately, it wasn’t even the pandemic that changed my mind. Instead, it was an ongoing feeling of growing discomfort surrounding the global yoga scene. From yoga leggings to yogi tea, from hot yoga to beer yoga — yoga has long ceased to be a cuddle party for hippies and esoteric drop-outs. Instead for many it has become an extremely profitable business.

Hidden right behind the proclaimed peaceful and anti-materialistic practice you’ll find lingering a gigantic and international industry, turning around an estimated eighty million Dollars each year, tendency still rising. Yoga is “big business”, bustling with phonies, showoffs and posers. Accordingly, under the surface the climate is frosty — amongst rabbit breeders there is more companionship and cooperation!

With each “down dog” I practice, undeniably I find myself thinking that reciting a mantra clearly won’t help with the growing number of nazis amongst the members of the german parliament, neither with white policemen having their knees on black people’s neck.

And the increasing number of posts and comments on social media, written or shared by yoga teachers, some of them well-established in the yoga scene, announcing their reservations against “compulsory vaccinations” for Covid-19, or bragging on about some conspiracy theories — it makes me wanna puke (sorry!!)!

Too much self-centredness equals non-political, or at least ignorant.

Prioritizing the mastering of ones own handstand practice over the seemingly smallest step of another, who maybe for the first time was bold enough to unclench their fists in the final relaxation pose, if not even close their eyes. And to preach and repeat the same phrases over and over again (“find ease in the effort” and “simply let go”) whilst somewhere across the globe rainforests burn up, sooner or later will turn out an illusion.

Identity is fluid.

Along with a growing feeling of discomfort to be part of this, and wanting to get away, simultaneously after years I started picking up my sketchbook and pen. During lockdown I designed eight book covers for the english author Robert John Goddard. You can view them here.

I also happened to come across Sketchbook School, an online platform for creative people all over the world. Becoming part of that community set me off on a totally different path, more liberating than I could have ever imagined.

I haven’t stopped sketching since, filling one page of my sketchbook after another. Some of my sketches made it into printed T-Shirts, cups, and pillowcases on Redbubble. Especially if you like chicken, you definitely want to check them out!

The process is ongoing, and as one of my teachers at university always said: “You have to have a handle to one’s name“.

The name came instantly: andrea.price.design. Temporarily, until the new website will be released, when you type andreapricedesign.com into your browser, you’ll be redirected. This is how you got here.

Soon I’ll be presenting you with a brand new website. In the meantime, please keep coming back, and stay well!